Design-led Innovation in Service, Alex Nisbett, Engine Design - Design Innovation Service ISIS 2009
http://www.essec.fr | 3e Forum Design Innovation Service
"... the art of designing the invisible in services...", june'09, Paris
Held once a year since 2007, the Design Innovation Service Forum by ESSEC-ISIS brings together professionals from all backgrounds to discuss design, innovation and how best to integrate them in an effort to optimize services. How can design thinking be used to mold the service processes around the customer's needs and therefore maximize his experience and general well-being?