Design Management et Design Service Brigitte Borja, DMI , Yves Voglaire, designer - Forum DIS ISIS
http://www.essec.fr | 2e Forum Design Innoavation Service by ESSEC-ISIS
DESIGN THINKING DANS LES SERVICES ET L'HOSPITALITY
30 oct 2008, Paris
Brigitte Borja, maitre de conférence, Life Fellow Design Management Institute
Yves Voglaire, designer
Held once a year since 2007, the Design Innovation Service Forum by ESSEC-ISIS brings together professionals from all backgrounds to discuss design, innovation and how best to integrate them in an effort to optimize services. How can design thinking be used to mold the service processes around the customer's needs and therefore maximize his experience and general well-being?