The New Business Ecosystem: Models of Collaborative Innovation, Prof. Roy SHAPIRO, Harvard BS
http://www.essec.fr | 3e Forum Design Innovation Service
"... the art of designing the invisible in services...", june'09, Paris
Keynote speech by Roy SHAPIRO, Jesse Phillips Professor Harvard Business School
Held once a year since 2007, the Design Innovation Service Forum by ESSEC-ISIS brings together professionals from all backgrounds to discuss design, innovation and how best to integrate them in an effort to optimize services. How can design thinking be used to mold the service processes around the customer's needs and therefore maximize his experience and general well-being?